Drinkaware appoints brand champion as a CEO 20 Nov 2008

The Drinkaware Trust, the independent authority on responsible drinking, has appointed Chris Sorek as its new Chief Executive.

Drinkaware aims to help consumers make informed decisions about alcohol by providing consumer-friendly information through advertising, public relations, publications, its websites and the funding of related educational programmes run by third parties.

Chris Sorek commented:

“The alcohol culture in the UK is the defining issue of our time. One in four men or women in Great Britain are exceeding weekly unit guidelines. At Drinkaware we have a mission to enable individuals and communities to make informed decisions about their drinking from a position of knowledge and to help transform society. The need to provide accurate and engaging information about alcohol is critical for both young and old alike. It’s my aim to take Drinkaware’s messages to everyone that needs to know.”

Derek Lewis, Chairman of the Drinkaware Trust, commented:

“We are delighted to welcome Chris to Drinkaware at a particularly exciting time in our development – a time of great need and comparable opportunity. With his extensive experience in the communications world spanning the private, public and not-for-profit sectors, he is uniquely qualified to realise the full potential of the Trust.”

Chris has more than 25 years experience of communications, public affairs and community relations programmes working for the private sector and civil society.  His career has included work for WPP agencies Ogilvy & Mather and Cohn & Wolfe, Unisys, the International Federation of Red Cross and Red Crescent Societies and, most recently, the European Bank for Reconstruction and Development. He has a Masters Degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America.

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