We are delighted that Claire will be joining Perrett Laver in October from the University of Liverpool where she was Director of External Relations with responsibility for Marketing, International and UK/EU Student Recruitment, Admissions and Widening Participation, Communications and Public Affairs and Development and Alumni Relations.
During her time at Liverpool Claire transformed the marketing and student recruitment functions, embedding market research and customer insight into strategic planning right across the organisation.
Claire is a regular speaker at conferences on topics including consumer buyer behaviour in HE, integrated advancement, and the importance of embedding a marketing culture across an organisation. She is a trustee of CASE Europe and a former chair of the Universities Marketing Forum. Prior to joining the University in 2000, Claire worked in marketing for fast-moving consumer goods for both a household brand and a supermarket chain.